Lawyers: How To Get An 'Unfair' Advantage Over Your Competition
When it comes to getting new clients, no matter what market your in, you still have to work to get the client. Rarely is a law firm so well positioned that no marketing program has to be used.
In fact, today, competition for "good" cases is stronger than ever. With some attorneys willing to sacrifice big dollars in hopes of "the big one" and others under-cutting other local attorneys, it's no wonder that it's harder and harder to get good, new business.
Add to the fact that many firms have one practice area and have no cross-selling capabilities; new business efforts can haunt a good attorney.
The best way to gain an unfair advantage over your competition is to do what I call "stealth marketing."
This is the kind of silent but deadly marketing that is bringing in volumes of new business with little cost, publicity or fanfare. When your competition finally figures out how you're opening 20 or 30 new cases a month, it's way too late for them to do anything about it.
Add that to the fact that most attorneys are not willing to pay for marketing expertise, and those of you who have decided to do something about getting new business are making bucket-loads of money. It's the old 80/20 rule: 80% of the business is being handled by 20% of the lawyers.
Think about this. There is a certain segment of the population (and it's growing like crazy each day, literally) that will only utilize the Internet to collect information before making a purchasing decision. (Many attorneys don't understand that when someone is thinking about hiring them, that person is making a "purchasing decision.")
Therefore, there's a growing number of people who will only find you if you have a website. The good news is, these are the same consumers that are most educated and want to make qualified, informed decisions.
Don't forget the many law firms still don't have websites that work. If you're in a smaller market, the number of attorney websites is even smaller. It's estimated that only 30% of all small and solo firms (10 attorneys or less) have a website.
But remember the fact that nearly each of these sites it a tragic mess.
Adding all that up, gives you a huge advantage to take over a market. With a turn-key website from LawFirmMarketingWebsites.com, you'll get nearly every available case you want from those who are looking on the Internet in your state.
Matthew Samp is a law firm marketing consultant. Information about his turnkey website can be found at www.LawFirmMarketingWebsites.comor by calling 402-292-3400.
In fact, today, competition for "good" cases is stronger than ever. With some attorneys willing to sacrifice big dollars in hopes of "the big one" and others under-cutting other local attorneys, it's no wonder that it's harder and harder to get good, new business.
Add to the fact that many firms have one practice area and have no cross-selling capabilities; new business efforts can haunt a good attorney.
The best way to gain an unfair advantage over your competition is to do what I call "stealth marketing."
This is the kind of silent but deadly marketing that is bringing in volumes of new business with little cost, publicity or fanfare. When your competition finally figures out how you're opening 20 or 30 new cases a month, it's way too late for them to do anything about it.
Add that to the fact that most attorneys are not willing to pay for marketing expertise, and those of you who have decided to do something about getting new business are making bucket-loads of money. It's the old 80/20 rule: 80% of the business is being handled by 20% of the lawyers.
Think about this. There is a certain segment of the population (and it's growing like crazy each day, literally) that will only utilize the Internet to collect information before making a purchasing decision. (Many attorneys don't understand that when someone is thinking about hiring them, that person is making a "purchasing decision.")
Therefore, there's a growing number of people who will only find you if you have a website. The good news is, these are the same consumers that are most educated and want to make qualified, informed decisions.
Don't forget the many law firms still don't have websites that work. If you're in a smaller market, the number of attorney websites is even smaller. It's estimated that only 30% of all small and solo firms (10 attorneys or less) have a website.
But remember the fact that nearly each of these sites it a tragic mess.
Adding all that up, gives you a huge advantage to take over a market. With a turn-key website from LawFirmMarketingWebsites.com, you'll get nearly every available case you want from those who are looking on the Internet in your state.
Matthew Samp is a law firm marketing consultant. Information about his turnkey website can be found at www.LawFirmMarketingWebsites.comor by calling 402-292-3400.
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